May 112012
 

Employee satisfaction is a critical factor in minimizing turnover. No lucky guess that. But what conditions or values generate employee satisfaction and loyalty towards an enterprise? Is it a good salary, a good boss, career growth opportunities, work-life support initiatives, fun work culture or incentives? Possibly, a mix of all.

There’s no denying that markets are becoming increasingly competitive. Consequently, work pressures are also high. HR and business heads are quickly realizing that there’s no magic formula to employee engagement. It is neither a short-term goal nor an easily achievable target. It is in fact almost akin to a business process – it involves a plan, execution, measurement, learning and improvement in a continuous long-term cycle.

Skilled professionals often become restless when learning opportunities reach stalemate within the organization. It could be because of a restricted role, policies or simply an overload of work that does not leave time for self-improvement. They start looking outside the workplace for opportunities that pose new challenges and enhance their professional value. Their goal is to keep themselves on par with market demands.

This situation can be turned on its head to benefit both parties – employees and employers. A recent article in The Economic Times indicates that an interesting employee engagement trend is catching on in India. While many enterprises that have the votes of being employee-friendly are investing heavily in creating a “work cum fun” ethos in the workplace, continuous learning opportunities is emerging as a strong employee engagement driver. Continue reading »

May 092012
 

Telcos are entrenched with mobile handsets so it was only a matter of time before they jumped on the mobile app bandwagon; transcending from the status of facilitators to mobile app providers. The technology landscape has received a huge facelift in the past years – mobile networks are stronger, network penetration is higher and network usage costs (data and voice) have fallen. In the bargain, the average revenue per user (ARPU) for telcos has also gone down.

Now, telcos are looking for alternate avenues to boost revenue streams. As public service companies, telcos are harnessing mobile applications to enhances service quality, offer value-added services and entertainment options for their subscribers. Software development companies too are recognizing the room for growth and are pitching in with well designed, secure, quality solutions devised for the telco industry – not just for customers but for internal operations too.

case-study-drona-mobile-telcos-mobility

Continue reading »

May 082012
 

We were very excited to wake to see that Economic Times covered Drona Mobile with our customers providing valuable insights.

Execs Get Lessons on Smart Phones

Execs Get Lessons on Smart Phones

 

A very well covered article, that provides insights why  & how companies like Wipro, RPG, Philips, Mphasis have incorporated Mobile Learning to engage their employees.

Drona Mobile, an engagement platform, used by corporations to engage their employees or customers over smartphones. Let me know what are your opinion over the article.

P.S. If you would like to understand how Drona Mobile can help your companies to offer lessons on smartphones, contact us at info@dronamobile.com

 

May 072012
 

According to the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016, by 2016 mobile data will amount to 130 Exabytes annually, 18 times the current levels. This is the amount of data that could be stored on 33 billion DVDs. It is the equivalent of 813 quadrillion text messages. That’s not all. According to Suraj Shetty, VP for product marketing at Cisco, 71 percent of this mobile traffic will be video. With video industry players such as Netflix on demand and Google’s YouTube driving video popularity, about three-quarters of Internet traffic is in the form of video already.

In an enterprise, how can videos strengthen and support engagement initiatives? Imagine a scenario where your enterprise has reached an important milestone. Suppose a mobile engagement platform such as DRONA Mobile is installed on all your employees’ smartphones. On the eventful day, a video of the CEOs personal thanks is sent out to each employee, recognizing his/her contribution in the achievement of enterprise goals. Will that make employees feel more valued? Engaged? More in tune with the business vision? Absolutely.

While video media is compelling in itself, the script and duration play an important role in engaging audiences. Be it product videos, marketing ads, messages from C-level executives, announcements, training videos, or just-in-time how-to clips that help employees perform better – it’s important to keep videos short, succinct, entertaining, and engaging. The idea is to deliver information or an idea without getting monotonous. The challenge lies in capturing the audience’s attention in seconds and holding on to it. Videos that catch on are those that deliver an experience.

Continue reading »

Apr 302012
 

Be it the hugely successful iOS platform, Android or BlackBerry 2.0, all mobile operating systems come with a proprietary app store for customers to access and download apps from. Free or paid, native apps mean just that – they are “native” to the OS they are developed for. An Android app won’t run on iOS, an iOS app won’t run on BlackBerry or Symbian, and the list goes on. In that sense, yes, mobile applications are smothering our networks.

Is HTML5 the solution ?

Aaron Weiss raised a question in a discussion on the online Enterprise Efficiency community, “A large category of apps can be described as vessels that simply reformat content from the Web. Smartphones and tablets benefit from simpler layouts, but the technology already exists to deliver this directly from the Web. Mobile websites are nothing new. There is no need for an ‘app’ that is simply a shell to deliver Web content. In fact, many of these narrow-purpose apps can and should be Web-based applications (particularly built on HTML5) delivered through the browser.”

His question is irrefutable. In fact, the recent adoption and development of HTML5is a result of the restrictions imposed by mobile OS proprietors as well as the heavy costs of mobile app development for disparate platforms. App developers bear the burden of building separate code for the same app to run on iOS, Android, BlackBerry, etc. Apart from being a waste of effort,  downloadable native apps also burden networks. Continue reading »

Apr 262012
 

Surveys and research reports have already proven that mobile learning is effective (refer blog When does Mobile Learning deliver results?). And like any other learning or engagement initiative, a mobile strategy also requires thorough analysis of the target audience, an understanding of requirements and expectations, demographics, market demand, and challenges. That’s why measuring mobile engagement or mobile learning is critical to the success of any mobile campaign.

Statistics to measure in mobile engagement

Whether your mobile content is delivered through a website or a mobile application like DRONA Mobile, it should be interspersed with technology such as web analytics that allows you to measure usage and user behavior in real time. Effective analysis of the statistics should be possible via online or offline, proprietary or third party tools. It is recommended to collect real-time data during and after every interaction, as well as periodically via surveys, polls, feedback links, customer ratings, and studies.

Besides adding value by honing mLearning content and mobile engagement tools, quantifiable measurement of the campaign’s impact enables you to demonstrate results and justify greater allocation of enterprise L&D budgets to mobile.

What kind of data or metrics should be captured to improve your mobile engagement initiative? Here are a few suggestions:

  • Mobile platform of access
  • Device type – smartphone, tablet or some other
  • Session duration
  • User behavior during session – time spent on training, bounce rate, etc.
  • User feedback – content rating, objective or subjective feedback, poll, etc. at conclusion
  • Most active and most inactive users Continue reading »
Apr 232012
 

Video mobile content has gone up exponentially over the last few years, almost 5000%, according to a motion infographic from YouOn TV. The global penetration of smartphones and tablets has enabled marketers and enterprise heads to push the envelope further with video trainings, product and service demos, just-in-time learning, and engagement. Results clearly show that the approach works.

To give you a perspective on how effective video content is, here are some more facts from YouOn TV’s infographic:

Web surfers spend an average 48 seconds on a text website and 5.5 minutes on one with video.

An optimized website with video raises its probability of appearing on Google’s first page 53x times.

An average 1 minute video is equal to 180,000 words.

YouTube is the second most popular search engine after Google – it has received 48H of video content since March 2011 and sees 3 billion views per minute.

Email marketing campaigns are 90% more effective when mixed with video.

Cisco predicts online videos will capture 90% of internet traffic by 2013. Continue reading »

Apr 162012
 

I am very excited to share with you our new “Drona Mobile” Business Cards

The Business Card designing was also an enjoyable brand connect initiative within the organization. We started with open invitation to all Dronaites to suggest a design for our new biz card. The process of simple. Dronaites shall come up a design they feel best represents the product and brand. Then our design consultant Dhaarna Vira, shall discuss and propose few solutions, matching our product/brand perspective.

First round of designs of Drona Mobile

First round of designs of Drona Mobile

The enthusiast team cam up with some nice options. And best amongst them were upto on our notice board for voting.

Drona Mobile Biz Card Voting

Drona Mobile Biz Card Voting

 

Finally we decided to reuse our logo as part of our brand identity and make it long lasting. Following design was unanimous choice of the team.

Presenting Drona Mobile Biz Card

Tada!! Presenting Drona Mobile Biz Card

 

The double sided, laminated cards; freshly printed and packed have just arrived on my desk. Let me know what do you think.

Final Drona Mobile Biz Card
Back side of Biz Card

Apr 132012
 

In the last blog, we talked about what the mobile learner expects from mobile as a learning device.This time lets have a look at what the content developers need to know while designing the content for mobile learners.

Just like any software development project, mobile engagement platform developers must first understand the requirements of mobile learners and then design a solution, address challenges, and deliver. Next comes the development of mobile content. Some points mobile content developers need to consider are:

  • Which is the best format for mobile delivery of content?Design Mobile Content using Drona
  • Which format helps users retain knowledge for skill enhancement?
  • Are short trainings effective in the long run?
  • Identify learning materials that can be moved to mobile.
  • How much down time do targeted mobile learners typically have?
  • How can content look good across mobile platforms and devices?
  • Can usage be tracked and analyzed?
  • Does the development platform support rapid creation and distribution of content across mobile device variants?

DRONA Mobile offers the best to both parties – content developers and end users – with quick delivery of miscellaneous content, scheduling abilities, cross-platform capability, and reporting features. Contact us for more information.

Apr 112012
 

In last blog, we had a look at infographic on user satisfaction on mobile web, now lets have a look at what mobile learner expects.

Majority of populations across countries have access to smartphones today. In some places, cellular phones are the only means to an internet connection. However, few users realize the potential of this powerful learning device. Fortunately, the ubiquity and popularity of the smartphone has struck educators and governments around the world and they are leveraging on the devices’ power and outreach to educate, train, equip, and motivate people.

Though mobile learning’s anytime, anywhere convenience is great, there are various challenges to the development of a mobile engagement platform and mobile content. There are two aspects to it – users’ expectations from mobile learning and mobile developers’ (code and content) abilities to meet requirements.

What mobile users expect from mobile learning?

A mobile learning session is different from a classroom or e-learning session. For one thing, mobile users have shorter attention spans and typically access learning material on their handsets in their down time (waiting for an appointment, travelling, etc.). This demands the content be relevant and succinct. At the same time, the interface, design and features of the mobility solution have to gel well with mobile displays and capabilities.

So what keeps mobile learners interested? Here are a few tips:

Mobile Learner

  • Easy access to content (missed trainings list, links, etc.)
  • Playback options for users to go back to content in their own time.
  • Streamlined content that loads and runs without lag.
  • Short and relevant content that can be perused during short spans of time.
  • Just-in-time information for greater on-the-job confidence and better performance.
  • Skill enhancement that improves quality of the users’ work and worth within an organization.
  • Simple design that works on the mobile display (irrespective of platform and screen size).
  • No technological hassles to gain buy-in from those resistant to mobile learning and encourage higher adoption.
  • A user-friendly design that makes interaction comfortable.
  • Possibly a dedicated mobile engagement platform such as DRONA Mobile that keeps things together for easy management, tracking, etc.

In the next blog we shall cover What Mobile Content Developers Need to Know?