Employee engagement is linked with a business’ bottom line. This has been proven time and again through research and company studies. Internal communication is a critical driver that enables employee engagement. Therefore, it is a significant function of its own. If employees are kept informed on organizational changes, achievements, milestones, events and general employee buzz, they tend to play a more participative role in driving business success. And if you bring in a mobile platform, you can drive internal communication for greater impact.
Many organizations are giving thought to their internal communication strategy. That’s a good thing but I don’t see many of them experiencing desired returns. Why do I say that? Because internal communication cannot be pulled along like a formal static process. In the deluge of information that hits employees every day, you can bet that internal communication will be relegated to an email folder that rarely sees the day. So how do you get employees to give five minutes of their time to communication that matters?
They key factors for success would be timeliness and relevance, content style and delivery, and frequency.
Timeliness and relevance of internal communications
The timeliness of internal communication is paramount. Orientation materials should be sent to employees as soon as they join so they peruse it. This also ensures that they comply with organizational policies and practices from day one.
In case of organizational change such as diversification of services or domains, new C-suite executives or change in business strategy, employees should be kept in the loop. If the company is involved in a merger and employees are concerned, you need to share honest information with them to win their trust, loyalty and commitment. If the company is involved in a legal battle, it helps if employees know what it’s about and your stand on the issue. You can also instruct employees on what they can or cannot say to media on the matter to avoid embarrassment or reputational damage.
Critical communications ride on timely instruction and reception. Mobility solutions such as DRONA Mobile work perfectly here because they can deliver necessary communication to all employees right on their smartphones, in real time, and irrespective of the employee’s location, roaming status, etc. They’re ideal for disseminating information to a geographically dispersed workforce.
Content style and delivery of internal communications
All organizational news is relevant to employees. If it isn’t, you should worry. Internal communication can be conveyed via newsletters, emails, circulars, face-to-face meetings, events or posters. The tone and language of all internal communication should be worded to include employees rather than talking “at” them, and it should support interactivity.
The format and tone of content helps to attract and engage readers. All electronic internal communication should be delivered in short precise nuggets that engage. Short 1-2 minute videos, audios, images or presentations work when you want employees to get the message without spending too much time. Longer videos, podcasts, newsletters, etc., work if you want employees to go into some details. The differentiated approach is particularly needed on the mobile platform where small screen size can become a readability barrier.
Frequency of internal communications
Internal communications should be reasonably frequent and on schedule. Critical communications should be delivered as and when required, in real time. With DRONA Mobile, you can create campaigns to deliver multi-format content to employees on predefined dates, days and time. Or you can push content and broadcast messages anytime.
Effective internal communication will supercharge your employee engagement initiative. Communication involves people and involved people make better workers that convert to improved outcomes, better customer service, and a positive work environment.