Ineffective Internal Communication? You Won’t Last Long.

Employee engagement is linked with a business’ bottom line. This has been proven time and again through research and company studies. Internal communication is a critical driver that enables employee engagement. Therefore, it is a significant function of its own. If employees are kept informed on organizational changes, achievements, milestones, events and general employee buzz, they tend to play a more participative role in driving business success. And if you bring in a mobile platform, you can drive internal communication for greater impact.

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internal communication for employee engagementMany organizations are giving thought to their internal communication strategy. That’s a good thing but I don’t see many of them experiencing desired returns. Why do I say that? Because internal communication cannot be pulled along like a formal static process. In the deluge of information that hits employees every day, you can bet that internal communication will be relegated to an email folder that rarely sees the day. So how do you get employees to give five minutes of their time to communication that matters?

They key factors for success would be timeliness and relevance, content style and delivery, and frequency.

Timeliness and relevance of internal communications

The timeliness of internal communication is paramount. Orientation materials should be sent to employees as soon as they join so they peruse it. This also ensures that they comply with organizational policies and practices from day one.

In case of organizational change such as diversification of services or domains, new C-suite executives or change in business strategy, employees should be kept in the loop. If the company is involved in a merger and employees are concerned, you need to share honest information with them to win their trust, loyalty and commitment. If the company is involved in a legal battle, it helps if employees know what it’s about and your stand on the issue. You can also instruct employees on what they can or cannot say to media on the matter to avoid embarrassment or reputational damage.

Critical communications ride on timely instruction and reception. Mobility solutions such as DRONA Mobile work perfectly here because they can deliver necessary communication to all employees right on their smartphones, in real time, and irrespective of the employee’s location, roaming status, etc. They’re ideal for disseminating information to a geographically dispersed workforce.

Content style and delivery of internal communications

All organizational news is relevant to employees. If it isn’t, you should worry. Internal communication can be conveyed via newsletters, emails, circulars, face-to-face meetings, events or posters. The tone and language of all internal communication should be worded to include employees rather than talking “at” them, and it should support interactivity.

The format and tone of content helps to attract and engage readers. All electronic internal communication should be delivered in short precise nuggets that engage. Short 1-2 minute videos, audios, images or presentations work when you want employees to get the message without spending too much time. Longer videos, podcasts, newsletters, etc., work if you want employees to go into some details. The differentiated approach is particularly needed on the mobile platform where small screen size can become a readability barrier.

Frequency of internal communications

Internal communications should be reasonably frequent and on schedule. Critical communications should be delivered as and when required, in real time. With DRONA Mobile, you can create campaigns to deliver multi-format content to employees on predefined dates, days and time. Or you can push content and broadcast messages anytime.

Effective internal communication will supercharge your employee engagement initiative. Communication involves people and involved people make better workers that convert to improved outcomes, better customer service, and a positive work environment.

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Mobile Learning Adds Value to BFSI Industry

The Banking, Financial Services and Insurance (BFSI) industry is going through fast-paced changes owing to a volatile market, rising customer demand, technological innovations, and stricter corporate governance. There is rising pressure on these companies to offer new and relevant products and services, deliver customer-centric solutions, leverage technology for efficiency, and build customer relationships.

Like every other industry, mobile technology has pervaded BFSI companies too. While some companies have embraced the change and some are wary, the Bring Your Own Device (BYOD) trend is swamping all like an unstoppable wave. That’s really a good thing. I say this because mobile is proving to be one of most effective mediums for learning, marketing, customer engagement, and sales.

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mobile learningMLearning or mobile learning is impacting the BFSI industry in a big way. Mobile devices (personal or organization owned) are being used to deliver nuggets of knowledge to users for easy and retainable learning and reinforcement of classroom concepts. Information could be delivered via short (never more than 10 minutes) videos, audios, slides, surveys, quizzes, checklists and other media and consumed by users at their own time and pace.

Mobile content is specially scripted and designed for simplicity, clarity, preciseness, and instant retention – perfect for quick recalls and revision, and as a handy job aid. Moreover, it can be accessed anytime and anyplace – while a salesperson waits for an appointment, a relationship manager travels to a customer’s residence, or a senior executive waits for her flight.

Mobile sales force training

New employees, especially mobile workers, can be sent training content on their mobile to reinforce classroom concepts related to company policies, job skills, and compliance norms. HR or L&D teams can send quizzes or presentations to users to revise concepts and evaluate their understanding of important topics.

Mobile soft skills training

Soft skill trainings are a must for BFSI executives as they often interact with customers. Their behavior, attitude and product knowledge has a significant impact on the customer relationship. Mobile trainings help executives and sales rep build good communication skills and learn how to negotiate, drive a meeting towards a sale, manage time, and respect the customers’ demands.

Business learning

CXOs and senior managers also need constant trainings to enhance their leadership skills, stay abreast with industry trends and market challenges, and develop vision. Enterprises can tie up with external content providers such as Bizpunditz to deliver high quality corporate training content to executives on the go. Bizpunditz is an online digital library that hosts short video films of industry leaders sharing their experiences.

BFSI companies can also leverage mature mobile communication platforms like DRONA Mobile for effective learning campaigns. DRONA allows users to distribute mobile content in a secure and organized manner, as well as author new content (with multi-language support), reuse existing content (from your own knowledge base, web pages or RSS feeds), push or schedule content, and track and analyze training consumption via a centralized console.

Mobile learning delivers. Not utilizing it is missing out on a significant opportunity.

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7 Internal Communication Tips to Make Employees Brand Ambassadors

What do you do to make sure your employees are motivated when they come in to work? Do they understand the business mission and vision or their role in the bigger picture? Do they know enough to incorporate your business values into their work styles?

Organizations spend a lot of time, money and effort in organizing campaigns and events that build their brand image in the eyes of customers, influencers and partners. With external communications sucking away most of the budget allotted for brand management, a very small fraction filters down to internal communication. Worse, many companies give a similar level of attention to what should be their most critical function within the organization – internal communication.

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internal communication for internal brandingWhy do I say that? Because internal communication is about engaging your workforce and your workforce is your biggest asset. How can employees drive external brand initiatives when they don’t believe in it themselves? It’s critical to invest time, thought, and funds into internal branding initiatives so that every employee in the organization understands what your brand is about and takes pride in it.

Here are 7 tips on how to do it:

1.      Involve every employee in every department: Every employee, from the janitor to the CEO, plays an important role in the organization. Ensure internal communication brings people together. If every employee is to feel enthusiastic about the brand, steps must be taken to engage people at all levels in meaningful ways.

2.      Build a shared vision: Share the organization’s core value with your employees. Mobile communication platforms like DRONA Mobile help you manage this easily. You can send a range of engaging content such as CEO videos, newsletters, polls and quizzes relevant to the business vision to employees on their smartphones for anytime, anywhere consumption.

3.      Keep communication informal: Ensure communication is continuous and informal. Shift the focus from eloquence and verbosity to short and relevant content that resonates instantly. Communicate milestones, achievements, rewards, appreciations and recognition with employees to keep them in the loop as well as motivate them.

4.      Make the communication interactive: Encourage feedback from employees. With DRONA, you can make it simple, quick and efficient with employees sending feedback on content, making suggestions, submitting ideas, and giving opinions.

5.      Welcome dissenting views: Create an environment that does not inhibit employees from opening up on challenges and issues they face at work. Where L&D, Training and HR departments spend hours on research and analysis to identify gaps, this straightforward approach can generate a constant stream of information for empowered decision making on product development, training plans, service levels, and workflows.

6.      Live the brand: Don’t just distribute T-shirts and coffee mugs sporting the brand name. Live the brand. If you want people to emulate your business values, you must play role model. Again, leverage tools like DRONA to drive visibility of how the C-suite lives up to the brand.

7.      Celebrate successes, however small: Show your employees you care. If a sales guy bags a great contract, celebrate it. If your customer service personnel go beyond the call of duty to make customers happy, appreciate it. If your housekeeping teams work tirelessly through the day to keep your office gleaming, acknowledge their contribution.

Strong internal communication can turn your employees into voluntary brand ambassadors. They are walking talking live wires that project your brand’s image to stakeholders. 

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