DRONA Mobile Fits Pharma Mobile Strategies
A number of pharmaceutical companies are getting on the mobile bandwagon to reduce sales force and maximize on technology penetration and outreach. However, reports reveal that while practitioners appreciate receiving information through digital devices, they also want human interaction, especially when it comes to purchasing decisions.
DRONA Mobile, a mobile engagement platform, does not aim to replace human interaction. You can think of it as an “enabler.” DRONA works like a channel that helps sales force enhance the level of service they provide. At the same time, it builds a link between the company and its customers by enabling the collection of feedback and valuable data. It helps in better servicing of target regions and addressing locality-specific needs.
How does DRONA enable pharma sales force?
DRONA Mobile is a small mobile app that sales teams (and practitioners and patients) can access on their smartphones or tablets. You can create and deliver just-in-time videos, product information checklists, product demos, customer information, etc., that will help the salesperson customize his pitch before approaching a customer and also help him emphasize points through visual aids.
The practitioner can also use DRONA to follow your products, opening a two-way channel of communication. You can send surveys, polls and questionnaires too to gather information that can help you target markets more effectively and also serve as inputs for in-house research.
How does DRONA contribute to Pharma intelligence?
DRONA Mobile allows you to send instant notifications as well as schedule campaigns. As time-stressed practitioners can access content anytime, anywhere, you are able to catch their complete attention as they access DRONA on the go.
DRONA also supports measurement and analysis of engagement. You can gauge customers’ interest by analyzing reports that measure the number of content opens, reopens, time spent on each piece of content, etc. You can recognize interested prospects and move the sales cycle to the next phase.
Why only physicians? DRONA is a great medium for patients to access medical information too. Pharma companies can build trusted relationships with patients by disseminating relevant information on disease awareness, latest drugs, nearby medical practitioners, specialist information, QR codes, etc. You can push polls, votes, quizzes, questionnaires, and promote events to make the engagement interactive and fun while collecting valuable data.
Pharma companies can also use DRONA to engage their sales force. They can create a channel for salespersons to interact with each other in real time for better bonding, knowledge sharing and customer service.
Mobile engagement is picking momentum across industries. Don’t miss out on the innumerable opportunities it creates for your business.