Enthuse Marketing Teams and Enhance Sales with DRONA Mobile

Mobile has matured from an ordinary communication box into the omnivorous and multi-functional smartphone. Enterprises across domains are recognizing mobile as a key player in engagement for marketing, HR management and any service that involves consumers. With the advent of distributed work places and offices branching across the globe, mobile is a realistic engagement medium that supports instant connections, immediate feedback, and measurable results.

While many avenues are available to engage customers and employees over their ubiquitous smartphones, dedicated mobile engagement platforms cut through the learning curve to get you on the ball instantly. DRONA Mobile, a complete mobile engagement platform even lets you use readymade training videos from experts that can be delivered to your personnel instantly for inspiration or education.

How can a tool like DRONA Mobile help a multi-branch marketing company?

Let’s say you have a monthly newsletter or magazine that informs employees of what’s happening across the organization, globally. The newsletter reaches them via email. They’re kind of busy and it’s kind of lengthy so they flag it to read later … and we know how that goes.

Now, imagine this situation. You’re excited about a new award program that’s going to be rolled out next month. You want all your employees to know about it. Fortunately, your IT staff has DRONA Mobile installed on employees’ smartphones. You develop a quick video, short presentation or just a fun email and push it via the app. Ping! Your people get an alert on their phones. They check it out and voila, the award programme is being talked about all over the office! Isn’t this mode of engagement more instant, meaningful and fun? Besides, DRONA measures user interaction. This way, you can measure and improve employee engagement all the time.

Next, think of your sales personnel on an assignment. He uses the bus to reach the customer’s address. During this time, he opens DRONA on his handset, searches out and watches a 10 minute just-in-time video that brings him up to scratch on the salient features and functions of the product or service he’ll be pitching. Usually wasted moments of travel suddenly become valuable. Think of the overall boost in productivity.

Let’s move on to the customer. She wants to know more about the product. The salesperson brings out his smartphone again and shows a demo video then and there. He also offers the customer a convenient and painless means of learning more about the product via DRONA Mobile. Since DRONA lets you measure engagement, you can judge the sales potential of that customer via her interaction with the app. Meanwhile, you can develop a campaign to engage the customer and deliver it via DRONA.

According to a recent research conducted by the Mobile Marketing Association, 45% of consumers noticed mobile advertising and of these, 29% responded. This infographic from Google throws light on how mobile marketing connects with consumers. Have a look.

If you’re not into mobile marketing yet, you’re losing out. Learn more about DRONA Mobile.