Mobile Device Management & Application Management

Today I am going to throw some light on two commonly heard words - Mobile Device Management (MDM) &  Mobile Application Management (MAM) and their impact on your Enterprise Mobility Strategy.

Simple google search will tell you that MDM software are used to monitor, secure, manage and support the Mobile Devices in an enterprise.

Device management is about configuring the mobile devices and making sure that the IT policies that have been set up remain intact, as well as monitoring the overall status and health of the device.

With increase in adoption of BYOD policy by the organizations; Enterprises can no longer demand complete control of employees personal devices. Enterprises cannot change passwords overnight or remote lock or wipe the personal devices.

Whereas Mobile Application Management MAM is the strategy and process around developing/procuring, securing, deploying, accessing configuring, updating and removing (business) applications from mobile devices used by the employees.It manages the set of enterprise applications residing on the mobile devices, making it an more acceptable solution, complementing the BYOD policy.

Phillipe Winthrop has given a nice comparison in his blog at theemf.org

I hope this clarifies the difference between MDM & MAM, next time when you are talking about enterprise mobility, do map the right software for the client’s need.