Mobile Engagement Strategies in 2012
Any discussion on mobile engagement strategies would be ill-founded without a clear grip on the current market stats.
Any discussion on mobile engagement strategies would be ill-founded without a clear grip on the current market stats. In a recent press release, Gartner reported that smartphone shipments reached 144.1 million in the first quarter of 2012, a year-over-year rise of 44.7%. According to The International Telecommunication Union, there were 6 billion mobile subscriptions by the end of 2011.
The omnipresence of mobile devices makes them an ideal medium of engagement which can be further supported by on-premise events, trainings and activities. However, before jumping on the mobile engagement bandwagon, enterprises should run a pre-execution audit to understand the needs and expectations of in-house workers at different levels such as executive, field, technical, managerial, etc.
So, what are the best mobile engagement strategies for enterprises in 2012?
- Preparing for BYOD and addressing associated risks and challenges by:-
- incorporating Mobile Device Management (MDM) and Mobile Application Management (MAM) for secure data access and user/application management
- securing networks and encrypting data transmission
- assuring regulatory and legal compliance
- assuring application security
- - Developing in-house or partnering with third parties for secure mobile engagement apps that support leading mobile OS – Android, iOS, BlackBerry and upcoming Windows Phone.
- - Gradually moving towards a platform and device independent solution as HTML5 matures.
- - Building policies, plans, and goals based on how personnel and consumers will interact with the mobile engagement solution and assessing the total cost of ownership (TCO).
- - Leveraging on mobile engagement solutions for training, engagement, collaboration, sales enablement, learning, and improved customer service.
- - Integrating the solution with existing back-end systems.
- - Investing in developing and designing mobile-friendly content in-house or via third party experts.
- - Integrating mobile engagement with social media.
- - Customizing mobile solutions for brand recognition and stronger mobile presence.
- - Enabling mobile relationship management and analysis.
Mobile engagement solutions are seeing increased adoption in India because of the cost efficiency, increased outreach, anytime-anywhere access and ease-of-use by on-the-go executives. While the efficiency of engagement can be measured quantifiably through tools, what’s truly palpable is the immediate impact on the productivity and professional confidence of employees.