Mobile learning & communication for Strategic Human Resources Management

For too long, HR strategies have focused on metrics. Metrics are only numbers that answer quantitative questions without focusing on the drivers, challenges, and issues of personnel qualitatively. In fact, metrics are common sore points between employees and performance appraisers. Analytics on the other hand dig under the numbers to answer the whys, hows, and why nots? Analysis ties results to business goals, identifies discrepancies and gaps, and drives long-term growth and employee satisfaction.

This is easier said than done. Most organizations follow old-school “number game” principles. Most HR teams are neither skilled nor equipped with tools that can help them analyze turnover, engagement levels within the organization, or performance drivers.

DRONA Mobile, a mobile engagement tool, leverages on existing smartphones available with at least 95% of corporate personnel today to facilitate engagement activities and help with the collection of data for an accurate insight into employees’ perception of the organization.

DRONA supports the creation and delivery of a range of mobile content such as feedback, questionnaires, surveys and polls on smartphones and tablets. This allows personnel including mobile workers and executives to be more participative as they can access content anytime, anywhere and on a flexible schedule. The collected people data is a treasure of information that can help you answer questions like:

• Are employees satisfied or happy?
• What are their pain points and complains?
• What do they expect from organizational heads?
• What areas need to be improved to retain talent?
• What can we do to sync personnel with business goals?
• What makes employees feel engaged?
• Which talent retention key performance indicators (KPIs) are an accurate form of measurement?
• What are the intangibles to be considered in performance appraisal?

DRONA also supports employee engagement via video, audio, presentations, documents and slideshows. CXOs can address their workers via videos. Organizational announcements can be made via bulletins or newsletters. Policies and work aids can be explained via slideshows and documents. Users can access these short snippets while commuting, waiting in queue or while picking up groceries.

HR can also use DRONA to gauge the level of engagement as it can generate reports on user accesses, reopens, time spent on each piece, etc. This data can be used to identify less interested personnel, ascertain the cause, and address the disengagement. All the while, the ease of mobile engagement has a positive impact on employee morale, productivity and the employee-employer relationship.