DRONA Mobile to the Rescue: Reduce Attrition & Improve Employee Satisfaction
What do employees want from their workplace?
A good salary? Yes.
A challenging role? Yes.
A sense of belonging? It always helps.
Professional respect and recognition? That’s a keeper.
Support in career growth? That’s a keeper again.
Money rules most of our decisions, at least when it comes to work. But even in the rat race of getting to the top, it’s interesting to note that often the factors that keep people working in organizations for years aren’t related to remuneration. It’s the intangibles that keep them tethered – recognition, the joy of belonging, positive work culture, challenging job role, exposure to opportunities and the sense of being valued.
These are the things most enterprises aim for when they devise engagement strategies. But more often than not, practicalities intervene. You might want to add value to your employees’ careers and your company’s work quality via trainings but personnel could be tied up with work, travel assignments, etc. This is especially common in the case of senior executives who often live out of a suitcase. Or you could have a multi-branch business that does not allow you to connect with everyone simultaneously.
The BYOD trend can turn into a boon here if you have the right tool. In this case, a mobile engagement platform such as DRONA Mobile. How does that work?
DRONA Mobile is a lightweight mobile app that’s installed on your employees’ smartphones or tablets. At your end, you build or reuse mobile content such as training videos, presentations, news bulletins, maybe a newsletter, perhaps a survey to collect feedback or a questionnaire. The idea is to keep it short and succinct so recipients don’t need more than 10 minutes to peruse content. Next, you start pushing the content to your executives – instantly or via a scheduled campaign.
Imagine an executive waiting to board a flight at the airport. She gets an alert for a training on her smartphone. Since she has the time, she opens it, watches the video, gets intrigued and bingo … you just upskilled an employee.
Second scenario: your salesman is on the way to a client. On the bus, he searches out the product training/FAQ/video/demo from the download section and apprises himself with the details before the meeting. Result? The salesman approaches the prospect with greater confidence and knowledge.
By enhancing the professional worth of employees, you enhance their confidence and in turn make them feel valued and supported by you. It’s the emotional pull of effective engagement that keeps them away from body shoppers.