Enterprise grade mobile applications have proven their mettle. They are now recognized as business-critical technology that powers organizational transformation. That’s the conclusion drawn by Aberdeen Group in the research brief “Enterprise-Grade Mobile Apps — Powering Organizational Transformation” that covers results of the survey of 348 organizations in over 35 countries on the state of Enterprise Mobile Apps (EMA).
According to the report results, the adoption and popularity of enterprise mobile applications can be attributed to the following returns (in order of popularity and belief):
I. Operational efficiency gains (42%)
II. Competitive differentiation via consumer facing mobile apps (41%)
III. Productization of a growing segment of mobile workers (33%)
Another important revelation of the December 2012 survey is that 38% organizations are leveraging their mobile software initiative (MSI) as a core driver of internal process alignment versus the picture in 2011 where MSI was being leveraged by only 29% of respondents’ organizations. Other elements of the MSI continue to be:
- Security of the mobile ecosystem
- Mobile marketing of services and products
- Mobility propagation through the organization
- Improving communication and collaboration
- Establishing an EMA company policy
According to Aberdeen Group’s Andrew Borg, 2013 is the year when signs of the realization of mobility’s true potential to transform business start showing. This comes after years of enterprise mobility being dominated by the tactical challenges of ensuring a secure and policy-compliant mobile ecosystem.
Aberdeen’s survey respondents were classified into 3 groups: Best in class (top 20% based on KPIs), industry average (middle 50%) and laggards (bottom 30%). The KPIs were:
- time-to-information or the frequency of access to business-critical data within required timeframe
- workload on mobile device (average percentage of daily workload performed via mobile device)
- change in operational efficiency on a year-over-year basis
Best in class scored 88%, 56%, and an improvement of 40% respectively. Average scored 80%, 22%, and 11% improvement. Laggards scored 29%, 12% and zero improvement. Clearly, greater adoption of mobility has led to higher workflow efficiencies. It’s hardly surprising that 62% of best in class respondents have an MSI in place versus a 46% average.
As the enterprise mobility space matures, more organizations are jumping on the bandwagon. The productivity gains and workflow efficiencies created by mobility solutions are irrefutable, making mobility a critical strategic initiative across most organizations today.
Source: CMS Wire