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Enterprise Mobile Applications Transform Workflows

Enterprise grade mobile applications have proven their mettle. They are now recognized as business-critical technology that powers organizational transformation. That’s the conclusion drawn by Aberdeen Group in the research brief “Enterprise-Grade Mobile Apps — Powering Organizational Transformation” that covers results of the survey of 348 organizations in over 35 countries on the state of Enterprise Mobile Apps (EMA).

According to the report results, the adoption and popularity of enterprise mobile applications can be attributed to the following returns (in order of popularity and belief):

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I.            Operational efficiency gains (42%)

II.            Competitive differentiation via consumer facing mobile apps (41%)

III.            Productization of a growing segment of mobile workers (33%)

Another important revelation of the December 2012 survey is that 38% organizations are leveraging their mobile software initiative (MSI) as a core driver of internal process alignment versus the picture in 2011 where MSI was being leveraged by only 29% of respondents’ organizations. Other elements of the MSI continue to be:

  • Security of the mobile ecosystem
  • Mobile marketing of services and products
  • Mobility propagation through the organization
  • Improving communication and collaboration
  • Establishing an EMA company policy

Aberdeen Survey results

According to Aberdeen Group’s Andrew Borg, 2013 is the year when signs of the realization of mobility’s true potential to transform business start showing. This comes after years of enterprise mobility being dominated by the tactical challenges of ensuring a secure and policy-compliant mobile ecosystem.

Aberdeen’s survey respondents were classified into 3 groups: Best in class (top 20% based on KPIs), industry average (middle 50%) and laggards (bottom 30%). The KPIs were:

  • time-to-information or the frequency of access to business-critical data within required timeframe
  • workload on mobile device (average percentage of daily workload performed via mobile device)
  • change in operational efficiency on a year-over-year basis

Best in class scored 88%, 56%, and an improvement of 40% respectively. Average scored 80%, 22%, and 11% improvement. Laggards scored 29%, 12% and zero improvement. Clearly, greater adoption of mobility has led to higher workflow efficiencies. It’s hardly surprising that 62% of best in class respondents have an MSI in place versus a 46% average.

As the enterprise mobility space matures, more organizations are jumping on the bandwagon. The productivity gains and workflow efficiencies created by mobility solutions are irrefutable, making mobility a critical strategic initiative across most organizations today.

Source: CMS Wire

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10 Strategies to Drive Mobile App Adoption

You’ve deployed a mobile app that’s sure to increase the productivity of your employees. You send out an email telling them to install the app on their smartphones immediately. As you track the usage report over the next few days, you see very few users jumping on the bandwagon. Those who do install the app don’t seem to be using it as much as you hoped. What’s happened? Was your idea a flop? Is your investment kaput?

No.

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Deploying an app, however good it may be, is never enough. Neither is sending out an email that asks employees to do what they perceive as just another task in an already busy day. Hey, don’t blame them. They mean to do it, when they have the time.

They key here is to push the project to the top of their priority list. How does that work?

Driving Mobile App Adoption

10 Strategies to Drive Mobile App Adoption Mobile app adoption needs a sound strategy. Let’s suppose that DRONA Mobile is to be implemented in your company. You’ve tested the app. You think it’s awesome and that it will truly add value to your employees. Good. Now, prove it to them.

No magic, just strategy. Here are 10 tips:

1.      Before the app launch, use teaser ads to create curiosity.

Ads can be images or even videos (known to have maximum impact). Put up banner ads in office spaces that grab maximum eyeballs. Send out short videos or display ads as email attachments or within newsletters. Send SMS to employees. Have leaders discuss the benefits of the app in group meetings. Create enough noise for the subject to stick in employee’s minds.

2.      What’s in it for them?

Remember, it’s not about the product, it’s about the value to employees. Focus on that aspect and use ads that demonstrate how the app will make a difference in an employee’s work, make him more productive, support his career, save time, effort or money. Involve CXOs to add weight to the campaign.

3.      Push adoption with incentives.

Announce early bird incentives to drive app adoption. Reward people with freebies within the app that will add value to their user experience. Make it a goodie point in their performance appraisal.

4.      Train end users.

Though DRONA is pretty self-explanatory and intuitive, have short training sessions for end users to get started, especially if they are technology shy. This way, users won’t miss out on useful features simply because they did not explore the app.

5.      Create champions for the cause.

Select team leaders, line managers and group heads to champion the mobile app campaign. Make it part of their KPIs so they put their heart into driving its adoption across teams.

6.      Publish FAQ and documentation.

While DRONA is a snap to install and deploy, it’s a good idea to publish FAQs, short how-to video clips or slides, and other documentation for users who are less comfortable with technology. This also helps champions address concerns of end users, explain the app’s features, provide guidance, etc.

7.      The Fame factor.

Reward top DRONA users with an invitation to create content that will be published under their own name. It’s a great opportunity for users to become more visible in the organization. It will be appreciated.

8.      Continuous engagement.

Employee’s engagement with the mobile app must be sustained for continuous ROI. While DRONA does a good job of keeping users hooked, you can create a buzz by announcing new content in monthly newsletters, talking about the speakers, and having open discussions.

9.      Make usage accountable.

Use DRONA’s analytic features to verify user engagement. Send reminders to users who are not viewing content. Ask for reasons if the pattern is frequent.

10.  Build relationships.

Use quizzes and surveys to collect feedback and suggestions from users. Make the app experience interactive so users are more engaged with the organization.

Good code and design principles make a mobile app superlative. But only wide adoption makes it a success.

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Why All Mobile Apps Do Not Make Money?

The thing about mobile applications … there are hundreds of thousands of them – on App Store, Android Marketplace, BlackBerry App World, and more. Some of these are great and some don’t stick around long enough to see the light of day. Why do some apps click and some fall flat? Coz’ a mobile app is about so much more than getting the code together.

When people get an idea for a mobile app, they ignorantly think that’s all it takes. In truth, that’s really just the first, very small step. An idea is just the seed, after that there’s brainstorming, designing, coding (for multiple platforms or form factors), testing, testing, some more testing, marketing, and finally submission, approval and publishing. If all you have is an idea with no time or resources to invest in the necessary aftermath … don’t even bother. Without a plan, your app is as good as dead.

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Many enterprise heads mistakenly believe that all their mobile app needs to do is offer the same things as their website. Well, that doesn’t give users any reason to shift over to the app, does it? Mobile apps must leverage on the USP of mobile devices – portability. Besides that, apps should remain serviceable without an internet connection if the customers’ needs are such. Apps that offer full functionality, convenience, strong implementation, user-friendly interface, and performance are the ones that get adopted, with the help of targeted marketing of course. You’ve got to hit the right notes with your target audience and support your app, even if it doesn’t see significant adoption or sales initially. Read More