Top 10 Mobile Engagement Tips
Mlearning and mobile engagement are vital ingredients of most enterprises’ mobile strategies today because of their proven success – in measurable and intangible ways. While cost savings, broader outreach, higher value addition, and immediate ROI are the advantages highlighted on the proposal at the CTO’s desk, there are other factors which are as important – skill enhancement, professional confidence, better customer service, employee satisfaction, employee self-value, and a richer employee-employer relationship.
But it’s not just mobile delivery that makes this form of engagement more real. Type of content delivered, concept behind learning content development, design, relevance and timeliness of communication are also contributing factors.
Here are 10 mobile engagement tips that training and HR teams should keep in mind while developing and executing a mobile engagement project:
- Keep the learning content relevant to the target audience. Study the target audience well and only push content that’s relevant to their profession or interests such as a checklist to perform a task better, short course for career growth, or incentive-based tasks.
- Do not try to replace classroom trainings with mLearning. Instructor-led trainings (ILT) are irreplaceable in the training agenda. Mobile learning is best used for shorter, immediate goals such as a job aid, just-in-time video, survey, questionnaire, assessment, handy reference, notifications, follow up of ILT, checklists, etc., or a longer training spread over several short videos or audio clips.
- Create content keeping performance and screen size in mind. If loading content takes too long on smartphones, you’ve lost half the battle. Remember, the idea here is to engage “busy” executives. Similarly, content should be designed for easy readability and navigation on small screens.
- Limit length and duration of learning content. Content shouldn’t be too verbose nor should it take more than 5-10 minutes of the users’ time.
- Don’t go overboard with animations. It’s tempting to use Flash and jazzy animation to make topics interesting but they lower performance and increase loading time. Instead stick to videos, audio clips, HTML, and simple graphics that work just as well.
- Provide interactive options. Create and deliver content that also offers end-users the opportunity to give feedback. You can take polls, send questionnaires or include interactive elements within content. This opens a channel of communication between enterprise heads and workers.
- Provide flexibility. Content should be downloadable for later access and searchable too. Users should be free to access the content they want whenever they want.