When does Mobile Learning deliver results?
Mobile learning empowers individuals by helping them learn effectively, at their own pace. It has proven to be an ideal constituent of a blended learning model. The accessibility and ongoing nature of mobile learning keeps students and professionals engaged; sufficiently evoking their interest to make them attend longer sessions at office, college or online premises.
According to a report published by Ambient Insight Research, the US market for mobile learning products and services touched $958.7 million in 2010. Revenues are predicted to reach $1.82 billion by 2015.
What makes mobile learning so impactful?
Mobile learning content is not structured or designed the same as eLearning or classroom sessions. That just wouldn’t work. We suggest the following guidelines to Drona Mobile’s Customers to get the best results for their efforts. The principles for developing m-learning content are:
- Keep it relevant: The content should be of interest to the user and relevant. It could be a quick just-in-time session before a sales meet or an extended learning session or a quick questionnaire after a course.
- Keep it short: Module length should not be more than 15 minutes. You can break it further into even shorter segments that users can watch during “in-between” times.
- Keep it simple: The interface as well as the content should be simple and straightforward. Clear-cut information that’s readable and quick is critical.
- Remember the small screen: Design your solution to deliver on the small screen, on limited bandwidth. Content should render clearly and fast or users will skip it and move on. If user interaction is part of the learning process, make sure touch points include adequate white space around them and data entry is minimal.
- Keep the technology in mind: Do not include multimedia content unless necessary as they can lead to performance lags. If you do include them, optimize for mobile delivery.
- Use colors but not too much: Colors make the interface attractive. They also work to differentiate sections of content for higher readability. Balance visual effect with clarity.
- Make it flexible and non-static: Users will come back if content is updated regularly. Allow users freedom to bookmark sessions, go back to saved states, etc.
- Include data collection: At the backend, include data collection and analytics to track users’ behavior so you can deliver personalized content and minimize bounce rates.
At Drona Mobile we have crafted the solution keeping these points in mind, so that a naive user can easily create the courses without worrying about all the above points. A report on MoLeNET identifies various benefits of mobile learners, teachers and institutions including “increased creativity and innovation, greater ownership of learning by learners, real world problem solving and the development of complex ideas and knowledge transfer.” Point to note here is Mobile learning is seeing high adoption not only because of the portability and accessibility of devices but also because of the way learning content is structured.
Already, mobile learning is breaking barriers in healthcare, education, and enterprise. And this is just the start.